Online Video Fashion Promo
Makers. Jonny Charles Harris & Drew Cox
Music. James Powell & Pete Devlin
Agency. Espionage London
Client. Oxfam

The DIY campaign led by Espionage London integrated in store catwalks & installations, online campaign, print, festival events, photography and video promo.

The video was envisioned and created by the collaborative team of myself and Drew Cox who conceived, shot, edited and created the entire film, with full music production and performance being carried out by James Powell and Pete Devlin. The brief of the project was to create a video that encapsulated both the Do-It-Yourself nature of the project as well as visualising its experimental fun and excitement.

Using all ‘real people, garments, textures and textiles from the Oxfam stores’ the video set out to employ a hybrid of creative techniques, from stop frame animation to organic textures and clothing, super 8 footage and photography. Music was specifically created and recorded from scratch to encapsulate the rawness and individuality of the footage.

We firstly set out to film over 30 people, all compiled from a mix of street castings in the London area. These people were then all shot interacting with each other in a range of different environments and studio space.

All the footage was then rotoscoped, to cut out each individual frame of each character and then composited in an array of different landscapes to create a multi layered, evolving environment, consisting of cut out fabrics, garments, textiles, paper cut outs, cardboard, coloured pens, page tears, stop frame photography and motion graphics. The video encompasses the entire thinking and creation behind Oxfam DIY in its approach, stylistic vision and execution.